Kubota Financing Agreements with DocuSign eSignature

Kubota Corporation introduced its first tractor in the United States in 1969, formed Kubota Tractor Corporation (“KTC”) three years later, and now offers a wide range of equipment from lawn mowers to construction machinery. When purchasing from one of the more than 1,100 independent Kubota dealers in the U.S., customers typically receive financing from Kubota Credit Corporation U.S.A. (“KCC”), which offers customers various financing and payment options. Historically, the financing agreement process was done on paper at the dealer, which was slow and sometimes difficult for the customer.

Kubota Financing Agreements with DocuSign eSignature
Kubota Financing Agreements with DocuSign eSignature

According to Chris Richter, KCC’s Business System Manager: “There are errors in some contracts, which means there is a long back-and-forth between KCC, the dealership and the customer. In some situations, customers don’t get their account set up for funding until after the first payment, which sometimes leads to confusion.

In order to provide a better experience for each of the more than 120,000 accounts funded annually in the US, KCC needed to streamline the funding agreement process. They chose DocuSign to modernize their agreement system.

Simple company-wide financial agreements

KCC’s first step is to partner with DocuSign to integrate electronic signature and knowledge-based authentication into a merchant’s point-of-sale (“POS”) system to make the financing process as seamless as possible for merchants. and customers. Using the existing form creation process, Kubota integrated with DocuSign to use relevant tags and initiate a signing session directly from the POS system. ID verification is another layer of authentication that is now being considered to further strengthen the authentication process.

Because securitization sale documents require additional security, KCC also uses the DocuSign API to store them with eOriginal to ensure the authenticity and integrity of the documents. Within 6 months, KCC was able to transform their process from end-to-end.

A modern system of agreement that works for everyone

With a new system ready to go, it was time to roll out to dealers. While most were excited about receiving payment and sales incentives faster, some dealers (and customers) weren’t sure they were ready to go digital – particularly in more remote areas. “We have some customers who are very tech-savvy and expect the experience to be digital and seamless,” said Chris, “but we also needed something that would be easy for customers who are less comfortable with technology.”

To meet the needs of each customer and dealer, contracts can still be signed manually but only in special circumstances. KCC was ultimately able to reach 99% adoption by offering the dealers a tiered transaction fee to motivate them to adopt the most efficient signing method.

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